Competitors – we’ve all got ‘em but it’s time you show them one better!

Yes, there may be some that are better and a lot that are worse, but to get ahead you have to start thinking about what set's you apart from the competition.

Checklist for success:
    Analyse your strengths and weaknesses
    Discover what your customers think about your business
    Research your competitors
    Re-evaluate & improve your business

Analyse your strengths & weaknesses:
A great way to get started is to identify your business’s strengths and weaknesses, that way you’ll be able to clearly see what to improve on and what already works for you.

Discover what your customers think about your business:
Now, the question that should be on your mind is – what are your customers thinking? Find out exactly what your customers want from your own website reviews and social media sites such as Facebook, Trip Advisor and True Local. Or ask them in person, not only will you develop relationships but you’ll also be getting it straight from the horse’s mouth!

This way, you’ll discover what your customers love about your business as well as areas that need a little improvement. Listening to what your customers have to say and improving things accordingly is the most overlooked way to keep them coming back!

Research your competitors:
What’s left? Your competitors. As Sir Francis Bacon once said - ‘Knowledge is power’, and boy was he right. To begin, take a look at competitor websites and see what services they offer.

After that, dig a little deeper and find out if they offer attractive specials or have a wider delivery area. Finally, discover if there is anything that they don’t offer that sets you apart - when you do, flaunt it.

Re-evaluate & improve your business:
With this pool of information you’ll be able to identify the key areas for which to improve your business. Set up a marketing plan that’ll ensure your brand stays at the forefront of your customers mind’s. This could include offering deals, discounts, a variety of payment options or a wider delivery zone.

With a little bit of research and a lot of marketing, you’ll be on the road to being no.1 in your neighbourhood!